Stanley Black & Decker Global Showcase

To celebrate Stanley Black & Decker’s acquisition of the LENOX and IRWIN tool brands, we designed an immersive, traveling event that brought the world of builders and creators to life.

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Spanning 18 countries over three months, this global activation transformed real-life job sites into five interactive brand experiences, allowing attendees to engage firsthand with the quality and innovation behind these industry-leading tools.

From Eastern Europe to Asia and Latin America we leveraged our global network of partners to ensure hands-on presence at every stop. The tour not only showcased the new brand portfolio but also drove meaningful business impact. The result? A highly successful activation that strengthened key industry relationships, activated new accounts, and generated major business opportunities for Stanley Black & Decker’s expanded lineup.

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